White Label: The term refer tp products that are sold withaut labels or with different labels. White Label products are products of a manufaturer's brand, whitch will not be sold under its own brand, but as the (apparent) product from another manufacturer. Some manufaturers also sell only some of its products under its own brand name, but another part as a White Label (or Second Mark). This happends a the same time their own brand production sell high, and its own production - thanks to higher demand for the cheaper White Label version - fully able to utilize. Because of the different names an ddifferent distribution channels is speculated that the customer groups are so different that the equality of the products is not perceived. It is often possible for certain products under both the manufacturer's brand as well as under a so-called No Name brand to buy, which often means much more reasonable prices, without any concomitant loss of quality.
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